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Platinum
Platinum with its strength, durability, and deep luster is unmatched as a setting for diamonds and colored stones. It has served not only to safely and beautifully hold the world's most precious gems, but also remains the jeweler's metal of choice when only the best will do. It is the hardest of the precious metals, it never tarnishes. Its intense luster remains intact over the years, and it is completely hypoallergenic.
Platinum is extremely dense, and heavy very much more so than silver or gold. This property of platinum enhances the quality of the jewelry from which it is created. Platinum jewelry products have a fine, high polish.
Platinum's ultimate stability platinum over the years is unmatched and it hardly wears; its remarkably high level of durability offers a profound guarantee of strength and longevity. All the great grandmother's ring, invariably, are made from platinum.
Platinum is not susceptible to problems like stress corrosion or stress cracking as can be the case with white gold.
Platinum is the "environmental metal" because much of newly minted platinum goes into the environmental protection devices used in the global war on pollution. It is also used in high technology industries and systems. In fact, platinum is stockpiled by the United States Department of Defense. Other sources of platinum demand include the telecommunications, petroleum, medical, pharmaceutical, chemical, and jewelry industries.
Platinum is a white metal, but, unlike gold, it is used in jewelry in almost its pure form (approximately 95% pure). Platinum is extremely long wearing and is very white, and does not need to be Rhodium plated like white gold. Platinum is very dense (heavy); a platinum ring will feel heavier than an 18-karat gold ring. One of the strongest and most enduring of metals, it is also one of the heaviest. A piece of jewelry containing 90 percent pure platinum weighs 60 percent more than a 14-karat gold piece of similar size. Platinum is ideal for jewelry that is worn everyday because it shows little wear. It's also hypoallergenic and resists tarnish.
In the United States platinum jewelry generally contains anywhere from 85 to 95 percent pure platinum. By comparison, 18-karat gold is 75 percent pure gold and 14-karat gold is only 58 percent pure gold.
If a piece of platinum jewelry is marked "Platinum" then it contains at least 95 percent pure platinum. Jewelry with 85 to 95 percent pure platinum is marked "950 Plat." or "950 Pt.," "850 Plat." or "850 Pt.," etc. Both the two- and four-letter abbreviation for platinum is used.
Jewelry containing at least 50 percent pure platinum and at least 95 percent platinum group metals (platinum, palladium, iridium, osmium, rhodium and ruthenium) is marked with the platinum content followed by the content of the other metal. For example: "600 Plat. 350 Irid." or "600 Pt. 350 Ir."
Jewelry containing less than 50 percent pure platinum content cannot be marked with the word "platinum" or any abbreviation thereof.
To produce a single ounce of finished platinum, a total of 10 tons of ore must be mined. In comparison, to produce one ounce of gold only three tons of ore are required. Platinum has very high luster. Platinum's rich, white luster complements diamonds and other precious gems while its neutral color enhances a stone's brilliance and depth.
Platinum is fashionable. Platinum jewelry appeals to many people today because of its subtle beauty and understated elegance. Many platinum jewelry designs are accented with 18-karat gold, creating a sophisticated, versatile and fashionable look.
Platinum used in a ring, bracelet, earrings, pendant, chain, necklace or bridal jewelry, comes with new and sophisticated designs. Some jewelry is made in all platinum for a sophisticated look, but many feature 18-karat gold accents (two-tone).
As platinum's pure white luster, strength and durability are recognized and admired, bridal couples worldwide are rediscovering platinum as the metal of choice for engagement, wedding and anniversary jewelry.
A diamond and its setting should last a lifetime. Because platinum is superior to other metals in strength and durability, it offers a diamond the greatest protection. The breathtaking radiance of a diamond fused with the timeless elegance of platinum creates a rare and enduring symbol of love.
Caring for Platinum
Platinum jewelry should be cleaned the same way you clean other fine jewelry. Use a good prepackaged jewelry cleaner available at your local jeweler or have it professionally cleaned by your local jeweler. As with all precious jewelry, handle with care, not allowing pieces to touch or scratch each other.
Signs of wear, including scratches, will inevitably appear in all precious metals, even in platinum. However, due to platinum's durability and strength there is usually little metal loss when the piece is scratched. If your platinum jewelry does develop visible scratches, you should have the piece repolished by a professional jeweler. |