BELL & ROSS partnered with the 29th International Automobile Festival as they unveiled a legendary airplane-motorcycle. The combination vehicle is called: The B-Rocket.

The 29th International Automobile Festival has been known to set the world’s standard of design in the autumotive industry. Because of this they took advantage of the sumptuous surroundings at the Hotel des Invalides which was located just beside the convention.




As partner of the official ceremony, their continued work together meant that this year was the 8th consecutive year of partnership for the 2 organizations coming together to celebrate associating designs, trends, and prestigious automobiles.

Bell & Ross allowed, to the benefit of many mechanical & art lovers, attendees to view the B-Rocket concept bike. The B-Rocket combined a neo-vintage look with aerodynamic lines that were inspired by racing motorcycles and experimental US aviation of the 1960’s. The result is a bike that falls somewhere between a motorcyle and a plane. The B-Rocket concept-bike was produced with help from Harley-Davidson. It will be unveiled at Baselworld 2014 – the International Watch & Jewelry Show – from Mach 27th to April 3rd in Basel, Switzerland.



Nearly 600 attendants ranged in expertise and background from designers to car & motorcycle manufacturers as well as media at the ceremony. Many concept cars – some of them exclusive to the world – were introduced to the delight of those in attendance. 14 Grand Prizes (Grands Prix) were awarded by the Festival’s jury to both individuals and companies celebrating their admirable talents. The most notable prize was for the Palme d’Or.

The CEO of Bell & Ross was also a Member of the jury – Carlos A. Rosillo. Mr. Rosillo rewarded the prestigious Palme d’Or to Vincent Bolloré for his Autolib’ project (self-service electric cars).