Blancpain is proud of its history dating back to 1735, making it the world's oldest watch brand. Over the centuries since its foundation, the Maison has maintained its commitment to innovate and has constantly pushed the limits of watchmaking. At Blancpain, the expression "Innovation is our tradition" is a fundamental guiding principle.
Thanks to our constant innovation and our complete control over the manufacturing process, Blancpain has absolute freedom of creation. In-house design and manufacturing of a significant part of the components and tools; manual assembly of each movement by a single watchmaker; fully handcrafted refined finishes, even down to the last detail: the strength of the Manufacture lies in our capacity to create timepieces that are at once innovative and respectful of the Swiss watchmaking tradition. This philosophy is reflected in each of our models and all of our collections, like our classic Villeret pieces, the emblematic Fifty Fathoms diving watches, the elegant Women models or the exceptional Métiers d'Art watches.