de Boulle, a family-owned business for nearly 40 years, opened a new and expanded location in River Oaks District with dedicated showrooms designed by luxury Swiss timepiece manufacturers, Patek Philippe and Rolex. The new store will showcase individual environments designed by each brand
“From the day we opened in the River Oaks District, we’ve been accepted by the community and feel incredibly grateful for the trust and patronage of our clients,” said Denis Boulle, Owner and CEO of de Boulle. “The new store will better meet the needs and interests of our clients by featuring two of the world’s most revered Swiss watch brands and will give us the opportunity to showcase exceptional pieces.”
“As two family-owned companies with shared values, we are delighted to see de Boulle expand their presence in Houston,” says Lisa Jones, President of Patek Philippe USA. “Houston is a growing and sophisticated watch market. Having been in partnership with de Boulle for 30 years, we are confident in their dedication to further educating their local and loyal clientele on fine Swiss mechanical timepieces, while continuing to provide the best possible Patek Philippe experience.”
The store encompasses approximately 3,500 square feet and is divided into three distinct spaces: The de Boulle Collection, featuring an assortment of one-of-a-kind handcrafted and beautifully designed fine jewelry and the individual Patek Philippe and Rolex showrooms each with private suites for client appointments. The heart of the store is a shared hospitality lounge, which connects the different spaces and features a double-height stone-clad wall with an emerald-cut illuminated ceiling where clients can enjoy a drink and be welcomed in a beautiful environment and friendly manner.
“We strive to elevate the shopping experience for visitors to our stores,” said Nicholas Boulle, President of de Boulle Houston. “But, most importantly, we try to make our clients feel at home when shopping with us.”
“de Boulle’s expansion marks an important milestone for River Oaks District,” stated Festival Companies CEO, Rosalind Schurgin. “The evolution of their brand is reflective of the Boulle family’s expertise in luxury timepieces, diamonds and fine jewelry; the addition of two showrooms dedicated to iconic Swiss brands, Patek Philippe and Rolex, provides the Houston consumer with more options to experience luxury in a personalized way only accessible through the District.”
The Rolex area will open later this summer.
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