In 1983, Denis Boulle and Karen Boulle launched de Boulle Diamond & Jewelry in Dallas, in a small salon in University Park’s Snider Plaza shopping center. The couple introduced the Texas city to many original luxury watch brands, along with fine jewelry collections from Italy. The English natives worked hard, and the business thrived.
A new location would eventually come. Off prestigious Preston Road, it, too, was small — so small, that the workshop and offices were relegated to the attic. But in 2001, after many more years of success, de Boulle moved to its current location, on Preston Road itself. The building had been a toy store, a restaurant and a bank — but after much reconstruction, it was transformed into the sophisticated, 13,600-square-foot, two-story salon that stands proud today, in the style of an elegant French villa.
Since then, de Boulle has served thousands of discriminating customers worldwide, and has built a reputation as one of the preeminent family owned jewelers in North America.
The vision behind the famous yellow villa is as clear today as it was in 1983: providing customers a premier collection of fine jewelry, luxury timepieces, impeccable service and a beautiful and friendly environment. Then and now, these elements make up The de Boulle Experience. The store’s collection of fine diamonds, fine jewelry and fine timepieces is unsurpassed for elegance, quality and long-term value — and the Boulles have worked ceaselessly to ensure that purchasing fine jewelry and luxury timepieces at de Boulle is always informative, fun and rewarding.
An aristocratic association
The Boulle name carries a long tradition of craftsmanship, dating to the 1700s. Christened by his contemporaries as “the most skillful artisan in Paris,” André-Charles Boulle was synonymous with the practice of inlaying furniture with marquetry of tortoiseshell, pewter and brass. Although he did not invent the technique, Boulle was its greatest practitioner — and the technique is today known as boulle work. Boulle carried out numerous royal commissions, from Henri IV to Louis XV, as well as from foreign princes and the great nobles, government ministers and financiers.
Over the years, de Boulle has enhanced the Boulle reputation and fine tradition of craftsmanship through the exquisite de Boulle Collection of fine jewelry. This collection offers a selection of meticulously handcrafted and beautifully designed fine jewelry, in 18K gold or platinum with colored gemstones and diamonds. This unique collection consists of one-of-a-kind pieces designed and crafted with precision and art — resulting in masterpieces. The de Boulle Collection provides a complete range of fine jewelry, from beautiful everyday, every-event diamond earrings to elegant, stately suites that include earrings, a necklace, a bracelet and a ring, for the most special red-carpet occasions.
Additionally, de Boulle has carried the timepieces of renowned Swiss watchmaker Patek Philippe for more than 20 years, assembling one of the largest inventories in the world. The pairing is perfect, as de Boulle and Patek Philippe are both family owned companies, and de Boulle’s vision aligns perfectly with Patek Philippe’s, in that both represent the epitome of precision, beauty, craftsmanship and luxury.
Today, de Boulle is also an authorized dealer for a vast selection of the world’s premier brands of luxury timepieces, including Blancpain, Corum, Girard-Perregaux, Rolex, Tudor and many more. The offerings include any series of watch that even the most demanding customer could desire; the range fulfills every customer’s wish. Of note, de Boulle has been chosen by each of these fine brands for its uncompromising professionalism and for having the necessary skills to maintain all the qualities of the brand. For even more options, de Boulle also offers a selection of fine preowned timepieces.
An elegant evolution
In 2013, de Boulle became an authorized dealer for Holland & Holland. Founded in London in 1835 by Harris Holland, Holland & Holland is one of the world’s most prestigious gunmakers and suppliers of countryside clothing. Holland & Holland shotguns and rifles have been sought after by the British royal family, heads of state and famous hunters the world over, for nearly 200 years. Today, de Boulle is the company’s second official gun room, after London. Occupying the second floor of de Boulle’s Dallas villa, the gun room carries bespoke shotguns and rifles, as well as Holland & Holland’s signature lifestyle goods.
In 2015, de Boulle expanded into Houston with a Patek Philippe showroom with select estate pieces and the de Boulle Collection. The location, in the posh River Oaks District shopping development, home to such fabled brands as Baccarat, Dior, Hermès and many more, has been a welcome and important addition to the de Boulle tradition.
For 35 years and counting, de Boulle Diamond & Jewelry has striven — every day — to make the original mission a reality for each customer who walks through its doors.