Rolex at ^deBoulle has an extensive selection of the entire Rolex collection. Our unique and brand-new showroom in the River Oaks District boasts many firsts in Rolex designs. The stunning floor to ceiling aqua glass feature, grand chandelier, custom screens and personalized VIP room is something to experience.

“Rolex offers an incredible selection of timepieces. I personally wear the Rolex Cosmograph Daytona, which I won in the Rolex 24 Hours in Daytona. It’s iconic in the world of motorsports. This will be an heirloom passed down to my family for many generations.” said Nicholas Boulle, President of ^deBoulle.

Rolex at ^deBoulle provides a unique and warm environment for our clients. We welcome our clients to sit at our watch bar, various seating areas and VIP room where they can view our extensive collection of the world’s finest timepieces. Our dedicated professionals take their time with each client to explore various styles to ensure they have chosen the timepiece best suited for them to enjoy for a lifetime.